Resources

Campaign Playbook

Votes-needed math, door-knocking, GOTV, volunteers, and fundraising — how races are actually won.

Block Walking 101: The Canvassing Playbook

Door knocking is still the highest-converting voter contact in local races. Here's the full block-walking playbook: the rap, the walk list, logging contacts, safety, and the field app that ties it together.

Jun 15, 2026Read

Campaign Playbook9 min read

How to Recruit and Keep Campaign Volunteers

Volunteers are the labor that wins low-budget local races. Here's where to find them, how to make the ask, and how to keep them showing up.

Jun 15, 2026Read

Campaign Playbook9 min read

Building an Early-Vote Chase Program

Close local races are won by the campaign that banks its supporters early and chases the stragglers. Here's how to build an early-vote chase program step by step.

Jun 15, 2026Read

Campaign Playbook9 min read

GOTV for Local Campaigns: A Practical Guide

May local elections are won or lost in the final stretch. Here's how to identify your supporters, bank their votes early, and run an Election Day chase that wins.

Jun 15, 2026Read

Campaign Playbook9 min read

How Many Doors Do You Have to Knock to Win?

Knocking randomly burns out volunteers and loses races. Here's how to back a real door target out of your win number — and the time and people it takes to hit it.

Jun 15, 2026Read

Campaign Playbook8 min read

How Many Votes Does It Take to Win a Local Election?

Your opponent isn't the whole town — it's a few thousand May voters. Learn the win-number method that tells you exactly how many votes you need and how to build toward it.

Jun 15, 2026Read

Campaign Playbook10 min read

How to Build a Voter Universe for a Local Race

A county voter file is 1.3 million people. Your race is decided by a few thousand. Here's how to cut a raw file down to the universe that actually wins.

Jun 15, 2026Read

Campaign Playbook10 min read

How to Fundraise for a Local Campaign in Texas

Money buys voter contact, and voter contact wins local races. Here's how to build a finance plan, work call time, and raise legally — treasurer first.

Jun 15, 2026Read

Campaign Playbook10 min read

How to Win a School Board Race

School board races are at-large, low-turnout, and decided by plurality. That changes everything about strategy. Here's how to win one.

Jun 15, 2026Read

Campaign Playbook10 min read

How to Budget a Local Campaign (With Examples)

Most local campaigns overspend on the wrong things. Here's where money really goes, sample budgets for school board, city council, and county races, and how to stretch every dollar.

Jun 15, 2026Read

Campaign Playbook10 min read

Peer-to-Peer Texting for Campaigns: A Starter Guide

P2P texting reaches voters where they actually look — their phone. Here's how to do it right: compliance and consent, scripts that work, when to text, opt-outs, and the platform that runs it.

Jun 15, 2026Read

Campaign Playbook9 min read

Phone Banking That Actually Converts Voters

Most phone banks fail because the script is wrong and the dialer is slow. Here's how to set up calls that identify supporters, persuade the undecided, and turn out your vote.

Jun 15, 2026Read

Campaign Playbook10 min read

Direct Mail for Local Races: Does It Still Work?

Everyone says mail is dead. In local races it's still the #1 or #2 spend — because it works. Here's the targeting, cadence, design, and cost that make political mail pay off.

Jun 15, 2026Read

Campaign Playbook8 min read

Do Yard Signs Win Elections? The Evidence

Yard signs build name recognition, not votes. Here's what the research actually shows, where signs help, and the opportunity cost of choosing signs over doors.

Jun 15, 2026Read